8/3/2023 0 Comments Instagram caption limit![]() Instagram’s discover page has its own algorithm, which has started to transform it into a search engine. How to Make the Most of Your Instagram Character Count ![]() Your caption should support your image or video with a quick-to-grasp key takeaway. Users are going to focus more on the visual element of your post, so make sure the point you’re trying to get across comes through there. The ideal length for an Instagram caption is around 125 characters. With that being said, you still want to use the post caption space to optimize your content and increase your discoverability within Instagram. You can’t create an Instagram post without a photo or video, which speaks to the platform’s focus on visual content over text. When done effectively, you can redirect a user to your brand’s Facebook page or website, thus converting them into a warm lead. Your Facebook caption can include a call to action. Keeping your Facebook post brief and to the point will increase your likelihood of engagement. How to Make the Most of Your Facebook Character Countįinalize your thought/statement in 40-60 characters. If they have to do extra work to see the rest of your post, you run the high risk of losing their attention altogether. Most users are interested in scrolling through their feeds. This length accounts for the post cut-off – the point at which a post turns into ellipses and a user has to commit to clicking on “see more” to get the full story.As a brand, you can speak to your target audience on Facebook, but you have to keep it simple and straight to the point if you expect users to follow through. Users rarely stop to read full posts, especially if the post is from a person or entity outside of their direct friend/family group.While a Facebook post can be up to 63,206 characters in length (about the size of a standard blog post), the best length for a post – to drive user engagement – is between 40 and 60 characters. This doesn’t apply to titles, headers, meta descriptions, alt text, and additional features respective to some platforms. Note: These character limits are for post captions only. Keep in mind character counts include letters, numbers, emojis, punctuation, and spaces. How long should your social media captions be? While we know how long social media captions are allowed to be, writing within one or two words of the limit isn’t the same thing as making the most of your caption character count.
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